The Burger King fast food chain has announced plans to introduce the world's most expensive fast food cheeseburger 85 pounds. The expensive sandwich will feature exclusive Japanese Kobe beef, foie gras liver and blue cheese expensive – brings the newspaper “The Sun”. The dish will be available from May in some bars, m.in. w Kensington i Chelsea. Experts say, that Burger King, introducing an expensive cheeseburger for sale, he wants to scare the competition. “Burger King wants to blur the difference between its brand and McDonalds. This can lead to this, that customers will perceive their brand better” – said Lucy Barrett of “Marketing Magazine”. Burger King's main competition – McDonalds has the cheapest cheeseburgers around 99 pence.
The most expensive cheeseburger in the world.
