Cellular telephone line, advertised as a direct connection with God, is very popular in the Netherlands – says the originator of this artistic initiative, Johan van der Dong. After dialing the number (0031) 644244901 the caller hears the recorded message on the answering machine: “It is God's line. He cannot answer the phone at the moment, but leave a message or call back later and you might be heard”. According to van der Dong, the line, which will be open for six months, enjoys great popularity. The artist opted for a mobile number, because it stands for the idea of God, which is always available. His project is to combine the traditional ritual – speech – with a modern one – telephoning. Also the artist's previous project – the action of sending postcards to God – ended with a huge success.
