Conservative Hindu organization Rashtriya Swayamsevak Sangh (RSS) is preparing a rival for Western sodas – Coca-Cola or Pepsi. It is based on cow urine, an animal that is worshiped in this part of the world. in the next 2-3 months, the product will pass laboratory tests, but so far no one is talking about a commercial release date (perhaps it will be at the end of the year), name or price. It is also unknown, what drink will taste. However, various ingredients are added to cow urine, m.in. aloes, Ayurvedic herbs and gooseberries. All for this, to obtain a product with versatile health-promoting properties, including anti-diabetic and anti-cancer ones. Om Prakash, head of the Cow Protection Department in RSS, he said in an interview with Reuters, that cow urine (gau jal, literally cow water) heals virtually everything. The drink is to be initially distributed in India, but you can see, that the organization thinks more about selling and expects international success. Founded in 1925 R. Rashtriya Swayamsevak Sangh is currently ok. 8 million members. W 1994 R. protested the goods of international concerns, by boycotting, among others. PepsiCo and Coca-Cola. According to RSS representatives, importing beverages is a manifestation of Western imperialism and the ideal ground for corruption. So India must be purged of foreign influences and the Hindutva ideology must be promoted. It is a term coined in 1923 R. by Vinayaka Damodara Savarkara. The politician used it for the first time in a pamphlet entitled. “Hindutva: who is Indian?”. Since then, it has been used to describe Hindu nationalist movements.
Prakash emphasizes, that the drink will not smell or taste like urine, it is supposed to be cheap. Different types of cola are very popular in India, and you have to remember, it's a huge market. Recently, however, there have been allegations, that they contain dangerous concentrations of pesticides. As is easy to guess, it creates a field for competition.
